How Fiverr Changed the Micro Job World


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Article by: U. Razvan

If you haven’t heard of micro jobs by now, as the name implies they are small or quick task-based jobs, such as writing blog articles, being someone’s virtual assistant, translating documents, and so on. Micro jobs have been around for quite a while, dating back to the World War II times when housewives would substitute for men who were sent to war. However, they started becoming more apparent and generating more interest with the rise of the so-called gig economy.

The gig economy concept was coined by Micha Kaufman, co-founder of Fiverr, an online marketplace for micro jobs. It is basically a source/market of temporary short-term contractual work — the micro jobs, allowing people to hire freelance contractors, or micro-workers, to handle their small & short tasks at affordable prices, without the hassle of hiring real-world agencies or companies.

Online marketplaces like Fiverr provide an excellent source of extra money to cover expenses, earn some pocket money to spend, increase savings, or serve as a starting point for people looking to create and grow their own small businesses. Also, with more people taking the path to freelancing mostly due to the changes in the world’s economy, the whole job marketplace is now shifting towards independence! This way of working means no more bosses, working from the comfort of your home or any other place that gets your creative juices flowing, making your own schedule and pricing structure, as well as getting the hang of what it means to have your own business.

While most micro job marketplaces tend to be limited in the earning potential, and therefore serving as a source of quick pocket money, Fiverr managed to address this limitation by allowing freelancers to charge more and do more, turning the micro-jobs into full-time online jobs. More so, after Fiverr introduced the concept of Pro Gigs, former employees from big companies (or even the companies themselves) started using Fiverr to transition their business into the digital world, opening their doors to a whole globe of talent and skills!

Companies & organizations worldwide have experienced the economy change and have seen the potential of outsourcing their business to freelancers all over the world. They simply had to split their bigger jobs into smaller jobs that could be handled online by several micro-workers without physically employing them, therefore optimizing their time, budgets & profits while also cutting down on the required paperwork.

These were two of Fiverr’s primary goals: that of moving offline freelancing to the online world, given that 97% of freelancing jobs are being done offline as Micha Kaufman stated, and moving away from the slow, cumbersome and somewhat outdated hiring process. Moreover, with the rise of more online micro job marketplaces, the world started changing along. One might even claim that the future of work is micro-workers and micro jobs, with estimates placing 40% of the world’s population (and the majority of U.S. workers) in the gig economy by 2020.