Original Article: Right eBook Cover to Make or Break a Sale
They used to say that you should never judge a book by its cover. In reality, however, such idealistic sentiments don’t carry much weight in the modern era of the eBook. Whether we like it or not, book covers do influence buying behavior. This is especially true when it comes to independent authors who publish eBooks on sites like Amazon and the iBook store.
Why eBook Covers Matter
When the first Amazon Kindle was released in 2007, no one was really sure if eBooks were anything more than a passing fad. With the benefit of hindsight, however, it’s safe to say that the humble eBook has transformed the publishing landscape as we know it.
eBooks have made getting published easier than ever for independent and aspiring authors. Independent books, such as The Martian by Andy Weir, regularly take the world by storm and have changed what success looks like for writers. It’s safe to say that the eBook revolution is ultimately a good thing for everyday book lovers. However, with so many choices, readers need to be wary when buying or borrowing titles from unknown authors.
Some self-published authors simply aren’t great storytellers. And formatting errors can sometimes make even the most well-written eBooks difficult to read. Given this, well-designed covers are hugely important when it comes to marketing and selling eBooks. This is because stand-out, high-resolution covers signify a high-quality product. They tell the reader that they can expect the contents to reflect the professional facade.
How to Create eBook Covers That Improve Buyer Confidence
eBook covers have the power to make lasting impressions on people perusing online bookshelves. Eliciting a strong emotional response from readers is essential to influencing real-time purchasing behavior. Unlike with print books, eBook authors need to consider additional variables when creating their covers.
Typography & Title Sizes
One of the worst things authors can do is simply recycle covers designed for print versions of their manuscript. Most eBook covers, after all, will only appear as thumbnails to readers when viewed online. Authors need to make sure that their titles use typography which is just as easily readable from a distance as it is when viewed up close.
Color & Image Resolution
As a rule, using plain color backgrounds and misleading images to illustrate eBook covers will always work against authors. What is more, self-created images will often look unprofessional. This being the case, eBook creators should always consider investing in high-quality stock illustrations. The resolution and contrast of these images won’t undermine the readability of the title.
Create New Cover Variants for Different E-Readers**
Did you know that the minimum pixel requirements for eBook covers currently ranges from between 1400 px and 2500 px? This depends on which e-reader your buyer might be using.
Given this, eBook authors should avoid uploading the exact same cover to different marketplaces, such as Amazon and the iBook store. Instead, covers should be formatted to each eBook vendor’s exact requirements. This way, when people download eBook samples, they won’t be immediately deterred by covers which fail to load or scale properly on their specific device.
Let Your Cover Rest & Always Seek a Second Opinion**
Have you written what you are sure is the next biggest eBook to hit the iBook store? Have you later, however, let your manuscript rest and realized that in reality it still needs a lot of work?
If that sounds familiar, it’s important to remember that the same is often true when creating eBook cover designs. Never rush your eBook cover. Instead, even when you feel certain that you have created a genuinely head-turning cover design, always let your cover rest and always seek a second opinion. This way, you won’t risk releasing your next eBook before you are absolutely certain that your cover really does tick all the right boxes.